Rupesh Shah a youth from Siliguri
who struggles to pass 12th standard board exam, aspires to be an
intern at IIT. He is keen to get an experience in the technical aspects of
Linux Operating system and explores options to get into IITB. He searches for professor’s
number on the Internet and makes cold calls. After several attempts and
constant follow up for couple of months– he gets an internship for just 3
months. The story goes on. After 9 years – Rupesh’s idea is adapted in 350
schools and his company achieved sales of Rs.3.6Crs .
It’s yet another awesome book
from Ms.Rashmi Bansal. You will be
motivated by reading the experiences of these businesspersons venturing at a such
young age. Similar to Rupesh’s story, common
traits among these stories– “never give up attitude”. These following four moved me.
Both Shashank N D & Abhinav Lal grappled promoting
their service concept to doctors during the period 2008 to 2011. There were
many moments that pushed them to rethink their career options. But they never
gave up. Sequoia capital funded them in
2011. Now, we all know about Practo
Technologies.
Aruj Garg a student of National
Law School, Bangalore decides to venture in fast food business. Since it’s a totally unrelated to Law his idea
acceptability was very low and he may have faced a volley of questions. His
conviction in his business was very high. Today, I understand bhukkad has two branches serving over
150 customers daily.
A young girl from Solapur
Ms.Apurva Joshi hunts for a job at Pune. She lands at a forensic accounting start-up
firm. “A risky and unchartered profession”
– she goes on to become a forensic expert and her firm – Fraudexpress compiles
a database of politically exposed parties, first of its kind in the country. To
my mind it’s the need of the hour for our country. An example: out of the box thinking.
Eshwar Vikas & Sudeep Sabat budding
engineers set out to create an automatic dosa
machine. After 3 years of arduous work
they succeed in producing world’s first tabletop dosa printer. Eshwar draws
inspiration from movie Dark Knight –
Batman falls into a well and keeps trying to escape using a rope. But he falls,
again and again. And the rope saves him. I feel this story is apt to explain
about these youngsters.
Its very impressive that these
young entrepreneurs have picked up the nuances of Sale & Marketing very
early. For instance Practo Technologies team during their sales call focussed
on creating a wow experience in first 5 minutes. This helped them to clinch the
deals faster from doctors.
Prakash Mundhra, Sacred Moments product
& brand name - The Shubh Labh ‘Puja Kit’
& ‘Blessingz’. These are captivating. Prakash chose the names so aptly – this will
attract positive attention due to the perceived value among target customers.
Bhukkad positioning is so
distinct. We make food that's fast, natural, exciting, awesome to taste and
easy on the pocket. This book is a must read for parents as it gives insights
about pursuing entrepreneurship at an early age. I presume that most of the
colleges may have encouraged their students to read this.
My Previous posts on Ms.Rashmi Bansal's books:
