Sunday, May 24, 2015

Arise, Awake - Rashmi Bansal

Rupesh Shah a youth from Siliguri who struggles to pass 12th standard board exam, aspires to be an intern at IIT. He is keen to get an experience in the technical aspects of Linux Operating system and explores options to get into IITB. He searches for professor’s number on the Internet and makes cold calls. After several attempts and constant follow up for couple of months– he gets an internship for just 3 months. The story goes on. After 9 years – Rupesh’s idea is adapted in 350 schools and his company achieved sales of Rs.3.6Crs .

It’s yet another awesome book from Ms.Rashmi Bansal.  You will be motivated by reading the experiences of these businesspersons venturing at a such young age. Similar to Rupesh’s story, common traits among these stories– “never give up attitude”.  These following four moved me.

Both Shashank  N D & Abhinav Lal grappled promoting their service concept to doctors during the period 2008 to 2011. There were many moments that pushed them to rethink their career options. But they never gave up.  Sequoia capital funded them in 2011.  Now, we all know about Practo Technologies.

Aruj Garg a student of National Law School, Bangalore decides to venture in fast food business.  Since it’s a totally unrelated to Law his idea acceptability was very low and he may have faced a volley of questions. His conviction in his business was very high. Today, I understand bhukkad has two branches serving over 150 customers daily.   

A young girl from Solapur Ms.Apurva Joshi hunts for a job at Pune. She lands at a forensic accounting start-up firm. “A risky and unchartered profession” – she goes on to become a forensic expert and her firm – Fraudexpress compiles a database of politically exposed parties, first of its kind in the country. To my mind it’s the need of the hour for our country. An example: out of the box thinking.   

Eshwar Vikas & Sudeep Sabat budding engineers set out to create an automatic dosa machine.  After 3 years of arduous work they succeed in producing world’s first tabletop dosa printer. Eshwar draws inspiration from movie Dark Knight – Batman falls into a well and keeps trying to escape using a rope. But he falls, again and again. And the rope saves him. I feel this story is apt to explain about these youngsters.

Its very impressive that these young entrepreneurs have picked up the nuances of Sale & Marketing very early. For instance Practo Technologies team during their sales call focussed on creating a wow experience in first 5 minutes. This helped them to clinch the deals faster from doctors.

Prakash Mundhra, Sacred Moments product & brand name - The Shubh Labh ‘Puja Kit’  & ‘Blessingz’. These are captivating.  Prakash chose the names so aptly – this will attract positive attention due to the perceived value among target customers.

Bhukkad positioning is so distinct. We make food that's fast, natural, exciting, awesome to taste and easy on the pocket. This book is a must read for parents as it gives insights about pursuing entrepreneurship at an early age. I presume that most of the colleges may have encouraged their students to read this.

My Previous posts on Ms.Rashmi Bansal's books: 



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